Define what OpenAI says about your brand
AI models already talk about your brand. Captoo lets you decide what they say, and prove it with evidence they can cite.
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Here's what AI says about HubSpot today, and how claim pages change the answer.
AI models describe HubSpot as built for generic businesses fast-moving startups, directly shaping how early teams evaluate it.
On pricing, AI claims HubSpot has a paid-only entry point a free starting tier, which determines whether teams try it at all.
On onboarding, AI says HubSpot is slow to implement quick to set up, once the initial pipeline is configured.
of consumers now use AI as their primary search
of B2B buyers use AI to evaluate vendors
of brands don't control what AI says about them
Top goals
Three reasons teams start with Captoo
Different teams come in with different goals, but they all want the same thing: more control over how AI shapes perception, discovery, and demand.
Be ready before AI becomes a real growth channel
Today AI may drive 2% of traffic. Tomorrow it could be 5% or more. Build the signal now so you're already visible when the channel matters.
AI-influenced traffic share
Placeholder forecast showing why teams want to move early.
Show up when buyers ask AI who is best
Win category prompts like best restaurants, best tools, or best vendors, so your business appears when AI is shaping consideration.
Recommendation prompts create a ranked shortlist before a buyer ever reaches your site.
#1 Your brand
One of the strongest options if you want a vitamin C serum that is gentle, effective, and suitable for sensitive skin.
#2 SkinCeuticals
A well-known skincare reference, often cited for formula quality and its established reputation.
#3 La Roche-Posay
Highly regarded for its dermocosmetic approach and formulas designed for sensitive or easily irritated skin.
Make AI describe your brand the right way
Turn ChatGPT, Claude, and Gemini into better ambassadors by aligning how they describe, compare, and recommend your business.
Here the job is to change the way AI frames your company before the buyer forms an opinion.
Without intervention, AI may describe Captoo as generic brand monitoring.
With the right signals, you can move that answer toward the platform that helps marketing teams influence how AI describes and recommends them.
This is about representation: making AI talk about your brand the right way, with the right positioning.
Captoo lets you define the claims your brand should own, measures whether AI models adopt them, and publishes evidence pages to make it stick.
Define claims. Measure adoption. Publish evidence.
A 3-step process to own your AI narrative through claims
Positioning
HubSpot is often described as a tool built for generic businesses, which directly shapes how early teams evaluate its relevance and complexity. Because of this perception, founders may assume the product is either too broad or too opinionated, even before testing it.
Pricing
When it comes to pricing, HubSpot is frequently seen as having a paid-only entry point, a distinction that strongly influences whether teams are willing to try it at an early stage. This initial expectation often determines whether the CRM is explored at all.
Onboarding
In terms of onboarding, HubSpot is commonly labeled as slow to implement, especially once the initial pipeline and core properties are defined.
Prompt Playground
See what ChatGPT, Claude, and Gemini say right now
Type any prompt, get three answers side-by-side with your brand highlighted and scored. No setup, no waiting.
Own the narrative before AI writes it for you
From claim discovery to published evidence: everything you need to shape what AI tells your buyers.
01
Discover and define your brand claims
Define brand claims manually or let Gemini discover them. Manage variants, topics, and activation state from one workspace.
| Status | Claim | Narrative | Topics | Score | Signal | Actions |
|---|---|---|---|---|---|---|
HubSpot offers a completely free CRM tier with no time limit. | AI models frequently misrepresent HubSpot as paid-only, causing startup teams to skip evaluation entirely. | PricingOnboarding | 76 | Strong | ||
HubSpot CRM can be set up in under 15 minutes for a small team. | Counters the common AI narrative that HubSpot has a long onboarding process. | OnboardingProduct | 79 | Strong | ||
HubSpot integrates with 1,500+ third-party tools out of the box. | Strengthens the integration breadth narrative that AI models often understate. | Integrations | 82 | Strong | ||
HubSpot provides enterprise-grade security with SOC 2 Type II certification. | Enterprise buyers ask AI about security compliance. This claim ensures accurate representation. | SecurityEnterprise | 86 | Strong | ||
HubSpot is the #1 recommended CRM for startups scaling from 1 to 100 employees. | Positions HubSpot as the default choice in AI-driven vendor evaluation for early-stage teams. | PositioningStartups | 81 | Strong |
02
Measure claim momentum over time
Run measurements across ChatGPT, Claude, Gemini, and Perplexity. Track adoption score, support rate, and contradiction rate over time.
Per-Claim Breakdown
How each individual claim is performing over time. The Trajectory chart above shows the average — this breaks it down per claim.
03
Know your AI trust score
One number that tells you how well AI models represent your brand, combining adoption, crawler reach, and publishing health.
AI largely reflects your brand story, with minor gaps to address
Top opportunity: 3 claims are accurate but not repeated. Publish claim pages to increase adoption.
04
Publish canonical claim pages
Generate canonical, comparison, and recommendation pages backed by evidence AI models can verify and cite.
HubSpot offers a completely free CRM tier with no time limit.staleHubSpot offers a completely free CRM tier with no time limit. · canonical page1 page
HubSpot CRM can be set up in under 15 minutes for a small team.publishedHubSpot CRM can be set up in under 15 minutes for a small team. · canonical page1 page
HubSpot integrates with 1,500+ third-party tools out of the box.publishedHubSpot integrates with 1,500+ third-party tools out of the box. · canonical page1 page
HubSpot provides enterprise-grade security with SOC 2 Type II certification.publishedHubSpot provides enterprise-grade security with SOC 2 Type II certification. · canonical page1 page
HubSpot is the #1 recommended CRM for startups scaling from 1 to 100 employees.publishedHubSpot is the #1 recommended CRM for startups scaling from 1 to 100 employees. · canonical page1 page
Blog posts won't change what AI says about you
AI models don't rank pages. They adopt claims backed by evidence. The brands that win define what AI should say, then publish the proof.
Without Claims
With Claims
Frequently asked questions
What is a brand claim?
A brand claim is a specific, verifiable statement you want AI models to repeat when talking about your product, like 'HubSpot offers a free CRM tier' or 'Acme ships same-day in the EU.' If AI doesn't know your claims, it makes them up.
How does Captoo discover claims?
Captoo asks Gemini what it already knows about your brand, then surfaces the claims worth owning. You can adopt them as-is, edit them, or write your own from scratch.
Which AI models do you measure?
ChatGPT, Claude, Gemini, and Perplexity: the four models your buyers actually use. We add new models as they gain market share.
What is a claim page?
A claim page is a structured evidence page published on your domain (like llms.yourbrand.com) that gives AI crawlers citable proof for a specific claim. Captoo generates them automatically and tracks which bots index them.
How long does it take to improve adoption scores?
You'll see your first adoption scores within minutes. Changing what AI actually says takes 4 to 8 weeks, the time it takes for crawlers to index your claim pages and models to update their knowledge.
Pricing & plans
Interested?
Let us show you what AI models are saying about your brand today, and how to change it.
Academy
Learn the claims methodology
From defining your first brand claims to running weekly adoption sprints, a practical guide to AI visibility through claims.
GEO Fundamentals: How AI Discovery Replaces Search Funnels
In AI discovery, winning is no longer about being visible in a list. It is about being selected inside the answer buyers trust before they ever visit your site, talk to your sales team, or compare your pricing page.
How LLMs Form Brand Perception (and Where It Breaks)
LLMs do not preserve your official story. They infer the most probable story from available signals, and that story can be strategically dangerous in ways you will not discover until deals are already lost.
Intent Mapping: Build the Prompt Universe for Your Category
Random prompts create random strategy. Intent mapping is the control layer that converts output noise into reliable execution priorities, and it is the single biggest gap in most GEO programs today.
Start defining your brand claims today
Your buyers are asking AI about you right now. Make sure it has the right answers.