Captoo Documentation

Welcome to Captoo, the AI Brand Perception Platform. Captoo surveys AI models like ChatGPT, Claude, Gemini, and Perplexity to discover how they describe your brand, then gives you the data you need to shape that narrative.

1. Create an account

Head to captoo.io/signup and create your free account. No credit card required to get started.

2. Set up your brand profile

After signing in, you'll be guided through the Brand Onboarding Wizard at /brand/new. You'll be asked to:

• Enter your brand name and website URL
• Describe what your brand does (Captoo can auto-extract this from your website)
• Add your main offering, pricing tier, and target audience
• List your top competitors, which are used for Share of Voice and position analysis
• Define the key claims you want AI models to associate with your brand

3. Run your first analysis

Once your brand profile is saved, Captoo will kick off its first pipeline automatically. This takes a few minutes. Here is what happens during a run:

• Tailored prompts are generated based on your brand profile and intent taxonomy
• Those prompts are sent to multiple AI models at the same time
• Responses are normalized and stored in your Captoo database
• KPIs are computed: Mention Rate, Position, Sentiment, Share of Voice, and Citations

When the first run completes, you'll land on your Dashboard with a full overview of your brand's AI perception.

Weekly analysis cadence

Captoo automatically runs a new analysis every week. This lets you track trends over time and measure the real impact of your content and brand-shaping efforts.

The easiest way to think about Captoo is as a repeating four-step loop: observe, diagnose, act, and measure.

Step 1. Observe the baseline

Start from the Dashboard after your first analysis run. Review your Trust Score, Mention Rate, Share of Voice, Sentiment, and Position. The goal here is not to fix everything immediately. The goal is to understand your starting point.

Step 2. Diagnose what is weak

Look at the Diagnosis panel, Narrative Gap, and AI Takes to understand why the numbers look the way they do. Low visibility usually means missing content coverage. Poor position often means competitors are framed more clearly or more authoritatively. Negative sentiment means you need to correct or rebalance the way your brand is described.

Step 3. Act on the highest-leverage tasks

Move to the Action Center and work through the highest priority tasks first. Captoo is most valuable when you use it as an execution system, not only as a reporting layer.

• Generate or review the suggested draft
• Edit it if needed so it matches your brand voice
• Publish it in the target channel or update your site
• Mark the task done only after the action is live

Step 4. Measure the impact

After you publish content or update pages, wait for the next analysis run and compare the new results against your baseline. This is how you learn what actually changes AI perception for your brand.

Recommended weekly routine

• Review the latest Dashboard run
• Identify one to three priorities for the week
• Complete the top Action Center tasks
• Update claim pages or key website pages if needed
• Run a comparison after changes have had time to settle

The Dashboard is your main command center. It gives you a high-level view of your brand's AI perception across all models, based on the most recent analysis run.

Trust Score

The Trust Score (0 to 100) is Captoo's overall health indicator for your brand's AI presence. It reflects how consistently, positively, and prominently AI models describe your brand. The score is labeled as Strong, Moderate, or Weak.

KPI overview

The Dashboard surfaces four key performance indicators at a glance:

• Mention Rate (Visibility) — How often your brand is mentioned when AI is asked relevant questions
• Share of Voice — Your brand's share of mentions relative to your competitors
• Sentiment — The ratio of positive, negative, and neutral AI statements about your brand
• Avg. Position — Where your brand appears in AI-generated ranked lists

Battlefield

The Battlefield section shows head-to-head comparisons between your brand and competitors on key topics. It reveals which topics AI models rank you highly on, and where you're losing ground.

Diagnosis

The Diagnosis panel highlights the most critical issues in your AI narrative. Things like wrong claims, missing mentions, or negative framing, so you know exactly what to fix first.

Selecting an analysis run

Use the date selector in the top bar to switch between historical analysis runs. Each run corresponds to a specific day's data, so you can track your progress over time.

The Visibility page (also called Mention Rate) measures how frequently your brand is cited by AI models when they respond to relevant queries.

What is Mention Rate?

Mention Rate is the percentage of AI responses that include your brand name, across all the prompts Captoo sends in a given run. A 70% mention rate means your brand appeared in 70% of relevant AI responses.

Breakdown by model

The Visibility page breaks down your mention rate per AI model: ChatGPT, Claude, Gemini, and Perplexity. This helps you identify which models are most and least aware of your brand.

Breakdown by intent

Prompts are grouped by intent type, such as awareness, evaluation, comparison, pricing, and trust. Seeing your mention rate per intent tells you in which contexts AI is most likely to recommend your brand.

Share of Voice (SoV) measures what portion of the total brand mentions in AI responses belongs to your brand versus your competitors.

How it's calculated

Captoo tracks mentions of your brand and all your listed competitors in every AI response. Your SoV is calculated as:

Interpreting SoV

• High SoV — You dominate the AI-generated narrative in your space. Competitors are mentioned less.
• Low SoV — A competitor is more visible in AI responses. It is worth investigating what content or signals make them more prominent.

Competitor breakdown

The SoV chart shows each competitor's individual share, so you can see the full competitive landscape, not just your own position.

The Sentiment page analyzes the emotional tone of AI responses when they mention your brand. Understanding sentiment helps you catch negative framing early, before it starts influencing buyer decisions.

Sentiment categories

• Positive — The AI statement is favorable, recommending or praising your brand
• Neutral — A factual mention without any positive or negative connotation
• Negative — The AI statement is critical, dismissive, or highlights a drawback

Per-model sentiment

Sentiment is tracked per AI model. Some models may be more critical of your brand than others, due to differences in their training data. The per-model breakdown helps you prioritize which model's narrative to address first.

Sentiment over time

Use the run selector to compare sentiment across multiple weeks. A downward trend in positive sentiment is an early warning sign that content or positioning work is needed.

When AI models generate ranked lists (for example, "Top 5 CRM tools"), Position tracks where your brand appears in those lists.

Average position

Your average position is calculated across all AI responses that include a ranked list mentioning your brand. Position 1 means you're cited first. Position 5 means you appear toward the bottom.

Position distribution

The position distribution chart shows the spread of your placements. A healthy brand will appear predominantly in positions 1 through 3. If you're often appearing at position 4 or lower, consider improving your authority signals and content specificity.

Position by query type

Position can vary quite a bit depending on the query. For "best tools for enterprise" you might rank first, but for "affordable options" you might not appear at all. Use this breakdown to refine your messaging per segment.

Citations measures when and how often AI models reference external sources (websites, articles, reviews) that mention your brand.

Why citations matter

AI models increasingly cite sources in their responses, especially Perplexity and newer versions of ChatGPT. A brand that appears in authoritative, frequently cited sources gains more credibility with AI.

Citation authority

Captoo evaluates not just whether you're cited, but the authority of the sources citing you. A mention in a well-known industry publication carries significantly more weight than a mention in a low-traffic blog.

How to improve citations

• Get featured in well-known industry publications
• Make sure your brand appears on category review sites like G2 and Capterra
• Publish data-driven content that other sites naturally link to
• Build partnerships that generate co-authored content

The Comparison page lets you put two analysis runs side by side, such as before and after a content campaign, a product launch, or any brand activity.

Selecting runs to compare

In the top bar, choose a baseline run (the "before") and a current run (the "after"). Captoo then shows you the delta for each KPI:

• Mention Rate change (e.g., +8%)
• Sentiment shift (e.g., more positive this week)
• Share of Voice change vs competitors
• Position improvement or regression

Interpreting deltas

Green deltas indicate improvement; red deltas indicate regression. Use comparison to attribute causality. If you published three blog posts last week and visibility went up, you've found a working strategy.

AI Takes is Captoo's opinion-tracking feature. Instead of just looking at raw metrics, it surfaces what AI models actually think about your brand, in their own words.

What are Takes?

A "take" is a distilled opinion extracted from AI responses about your brand. Captoo groups these into themes, for example: "great for SMBs," "lacks enterprise features," or "fastest onboarding in category."

Opinion tracking over time

Captoo tracks opinion themes week over week. When a new theme emerges (positive or negative), you'll be alerted. When an old theme disappears, like a complaint that no longer surfaces, you get evidence that your fixes worked.

How to use Takes

• Review new negative Takes and investigate which content might be feeding them
• Amplify positive Takes by publishing content that reinforces those claims
• Track Takes that appear across multiple models. These are the most stable and highest priority.

The Narrative Gap is the difference between what you say about your brand and what AI models actually tell people about you.

How it's measured

Captoo compares your brand profile (your stated claims, differentiators, and messaging) against the themes extracted from AI responses. Claims that AI models consistently echo are aligned. Claims that never appear in AI responses are gaps.

Gap severity levels

• Critical gap — A core brand claim is never picked up by AI. This is the highest priority to fix.
• Medium gap — A claim is partially represented but inconsistent across models or over time
• Aligned — AI consistently echoes your intended message

Closing the gap

To close a narrative gap, publish authoritative content that clearly and repeatedly states the missing claim. Make sure external sources like press, reviews, and partners also use your language. AI models learn from the web. When your claim is well-represented in trusted sources, it will eventually show up in AI responses too.

The Action Center is the operational side of Captoo. While the Dashboard tells you what is happening, the Action Center tells you what to do next.

What it does

Captoo reads the latest signals from your analysis and turns them into prioritized actions. These actions are designed to help you improve how AI models describe and recommend your brand.

Active and Completed tabs

• Active shows pending and in-progress tasks
• Completed shows the history of tasks you marked done

Refresh Actions

Use Refresh Actions when you want Captoo to generate a fresh set of tasks from the latest brand signals. After refresh, the system may also pre-generate drafts for the most important tasks.

Task types

• Community Post — A suggested post or reply for places like Reddit, Quora, or Hacker News
• Claim Page — A recommendation to create a correction page or fact page on your website
• Website Recommendation — A suggested improvement for an existing page or a new page to publish
• Strategic Recommendation — A higher-level next step when a single piece of content is not enough

Best way to use it

• Start with high-priority tasks first
• Read the "Why this?" section before acting
• Use generated drafts as a starting point, not a final truth
• Publish the action in the right place, then mark it done
• Re-run analysis later to see whether the signal improved

Reports give you a structured, shareable summary of your brand's AI perception. They're designed to be shared with stakeholders, marketing teams, or agency clients.

Baseline Report

The Baseline Report is generated from your first analysis run. It establishes your starting point across all KPIs and serves as the reference for all future comparisons.

Narrative Gap Report

The Narrative Gap Report gives a detailed breakdown of every stated brand claim, its gap score, and recent evidence from AI responses. It is designed for content and marketing teams who need a clear action plan to work from.

Printing and exporting

Reports are optimized for print and export. Use your browser's print function (Cmd+P / Ctrl+P) to save a report as a PDF. Reports are formatted without any sidebar or navigation, just clean, readable content.

Settings let you manage your account, brand profile, and billing preferences.

Profile settings

Update your name, email address, and profile picture at Settings → Profile.

Brand settings

At Settings → Brand, you can update all elements of your brand profile at any time:

• Brand name and description
• Target audience and key verticals
• Competitor list (add or remove competitors)
• Key brand claims and differentiators
• Pricing tier and offering details

Account settings

Manage your subscription plan, billing details, and account deletion at Settings → Account.