Take control over how OpenAI describes your brand
See exactly what AI models tell people about your brand — and change what they say. Across ChatGPT, Claude, Gemini, and Perplexity.
Free to start. No credit card required.
Here's what we know about HubSpot. Pros and cons for startups.
HubSpot is often described as a tool built for generic businesses fast-moving startups, which shapes how early teams evaluate it.
For pricing, HubSpot is seen as having a paid-only entry point a free starting tier, which influences whether teams try it early on.
For onboarding, HubSpot is commonly labeled as slow to implement quick to set up, once the initial pipeline is configured.
of consumers now use AI as their primary search
of B2B buyers use AI to evaluate vendors
of brands have no idea what AI says about them
Captoo surveys AI models to discover how they see your brand, and then creates content to shape their view.
Everything you need to own your AI narrative
From discovery to action — see how AI frames your brand, find the gaps, and create content that moves your metrics.
AI Model Surveying
Ask ChatGPT, Claude, and Gemini hundreds of questions about your brand to see exactly how each one perceives you.
- Questions mapped to real buyer intent
- Responses from all major AI models in one view
Representation Analysis
Find what AI gets wrong about your brand — factual errors, missing information, and places where competitors rank ahead of you.
- Narrative gap analysis prioritized by business impact
- Visibility, ranking, sentiment, and citation tracking
Content Engineering
Create content designed for AI models — structured so they can understand and reference it, not just index it.
- Claim pages backed by evidence AI can verify
- Content structured for AI comprehension
Ongoing Monitoring
Track how your brand perception changes over time across different AI models.
- Before/after comparisons for every sprint
- Weekly reports to track progress over time
Action Center
Captoo reads your KPI signals and narrative gaps, then builds a prioritized task queue — community threads to engage, claim pages to publish, and strategic briefs to execute.
- Live Reddit, HN, and Quora thread discovery
- AI-drafted posts and pages ready to ship
See how AI perceives your brand — then change the narrative
A proven 3-step process to shape what AI says about you
Perceived positioning
HubSpot is often described as a tool built for generic businesses, which directly shapes how early teams evaluate its relevance and complexity. Because of this perception, founders may assume the product is either too broad or too opinionated, even before testing it.
Pricing perception
When it comes to pricing, HubSpot is frequently seen as having a paid-only entry point, a distinction that strongly influences whether teams are willing to try it at an early stage. This initial expectation often determines whether the CRM is explored at all.
Onboarding speed
In terms of onboarding, HubSpot is commonly labeled as slow to implement, especially once the initial pipeline and core properties are defined.
Traditional SEO won't win AI answers
AI Overviews don't rank pages. They break questions into sub-queries, gather evidence, and synthesize one answer. Winning means covering the full topic.
Traditional SEO
AI Engine Optimization
Frequently asked questions
What is GEO/AEO and why does it matter?
GEO (Generative Engine Optimization) and AEO (AI Engine Optimization) focus on how AI models represent your brand when users ask about your industry. As more people rely on ChatGPT, Perplexity, and other AI assistants for recommendations, controlling your AI narrative is becoming as important as traditional SEO.
How does Captoo discover what AI says about my brand?
Captoo asks AI models the same questions your potential customers would ask. We analyze the responses for accuracy, sentiment, competitive positioning, and factual errors — then present everything in a dashboard you can act on.
Which AI models do you survey?
Captoo currently surveys OpenAI GPT, Anthropic Claude, Google Gemini, and Perplexity. Model coverage expands as new high-impact assistants emerge.
How long does it take to see results?
Your initial brand assessment is ready within minutes. Changing how AI models perceive your brand typically takes 4 to 8 weeks of consistent content work, depending on your market and the size of the gaps.
Is this different from traditional SEO?
Yes. Traditional SEO optimizes rankings and click-through rates. GEO/AEO optimizes how AI models understand and recommend your brand. The winning approach prioritizes factual clarity, consistent brand information, and content that AI can reference as evidence.
Pricing & plans
Interested?
We'd love to show you what Captoo can do for your brand. Let's talk.
Academy track for AI discovery
Learn how to shape what AI says about your brand
From understanding how AI discovers brands to running weekly optimization sprints — a practical guide to AI visibility.
GEO Fundamentals: How AI Discovery Replaces Search Funnels
In AI discovery, winning is no longer about being visible in a list. It is about being selected inside the answer buyers trust before they ever visit your site, talk to your sales team, or compare your pricing page.
How LLMs Form Brand Perception (and Where It Breaks)
LLMs do not preserve your official story. They infer the most probable story from available signals, and that story can be strategically dangerous in ways you will not discover until deals are already lost.
Intent Mapping: Build the Prompt Universe for Your Category
Random prompts create random strategy. Intent mapping is the control layer that converts output noise into reliable execution priorities, and it is the single biggest gap in most GEO programs today.
Start shaping your AI narrative today
We don't do SEO for AI. We help you control how AI models describe, recommend, and rank your brand.